Today, we find ourselves trapped in a modern version of the myth of Sisyphus. Every day, we face jobs that seem meaningless, repeating tasks endlessly, dealing with never-ending emails and empty meetings. The difference is that instead of pushing a boulder, we get lost in activities that don’t align with our true selves. We get up, do what we need to do, only to start over the next day, stuck in a cycle that feels never-ending.

What drives us forward is the promise of “success” or “status.” But today, these concepts often seem like marketing products rather than genuine, personal goals. In this work culture driven by constant productivity, consumption becomes a way to relieve frustration. We buy things to feel like we’re progressing, purchase experiences to convince ourselves we’re “living,” and buy courses to improve in jobs that don’t fulfill us. Like Sisyphus, we convince ourselves that reaching a goal will bring peace, but that summit always seems just out of reach.

The cycle continues: accumulating things, striving for productivity, but for what? Despite all the effort, many of us feel empty, unable to see the true purpose behind our actions. Maybe the key, as Albert Camus suggested, is to accept the futility of the cycle and reinterpret it. If we choose purposeful work and consume consciously, we might find a form of freedom within this routine.